Broadcast Advertising: Radio & TV

Radio & TV broadcasting

Radio & TV broadcasting

Radio & TV broadcasting

Radio stations and TV channels have specific genres of listeners and viewers making these advertising mediums great options for certain types of advertisements. Radio broadcasting companies often have multiple stations, which have very different genres of listeners. A top 40 station will have a much younger audience versus a talk radio station. This gives a better opportunity to fine tune and target messages to these specific genres of listeners.

Advertising on TV channels is very similar to radio in the fact that different channels have different genres of viewers. This allows you to direct a message that is relevant to the bulk of the viewers.

Like many forms of advertising, these mediums are NOT always effective for all types of businesses. Broadcast advertising is a long-term strategy for which you may not see results for months after beginning. For both radio and TV advertising, you must have a deep budget dedicated for this.

Additionally, it is more effective to change up your ads frequently to keep your advertising fresh for the listeners and viewers. Our creative team can help with ideas and correspondence with our partner network of radio stations and television stations.