Internet advertising is currently the second highest advertising spend in the U.S. and it is predicted to take over the number one spot (TV advertising) by 2019. With over $50 billion spent on online advertising, your company is losing a lot of sales if not advertising on the web.
One common misconception by businesses centers around the idea that companies who don’t sell online shouldn’t advertise online. This is so far from the truth. Most people who search for a business, product, or service do a search online to find a company. If you are not one of the first few results on the search page, you are missing opportunities.
Our team can help set up a Pay-Per-Click (PPC) online campaign that targets specific keywords and keyword phrases that will drive potential leads to your company. We regularly monitor your campaigns to make sure costs are kept as low as possible while delivering targeted prospects to your landing page.
A key component for PPC advertising campaigns is to have an optimized landing page. When someone searches a phrase a Google and clicks on your ad, the page the land on is called the landing page. Simply directing them to your home page is not very effective. The goal is to make it as easy as possible for that visitor to find the information for which that person was searching. The landing page should be laser focused to meet the goal of the campaign.
For example, if someone searched the phrase, “DUI attorney Fort Walton Beach,” and the ad led to the home page that mainly referenced auto accident counsel, that visitor will have to now search through the website until they find information about DUI representation. Most visitors will not spend the time doing this. They will simply close your site and move on to the next.