Online Ad Campaigns

Our team can help set up a Pay-Per-Click (PPC) online campaign that targets specific keywords and keyword phrases that will drive potential leads to your company. We regularly monitor your campaigns to make sure costs are kept as low as possible while delivering targeted prospects to your webpage.

A key component for PPC advertising campaigns is to have an optimized landing page. When someone searches a phrase and clicks on your ad, the page they land on is called the landing page. The goal is to make it as easy as possible for that visitor to find the information for which that person was searching. The landing page should be focused on the keyword to help convert the prospect into a customer.

If your website doesn’t have a landing page that is optimized for your campaign, we can help create the optimal landing page that will encourage visitors to contact you or purchase online.

With PPC advertising campaigns, the click-through rate is extremely important in how high on a search engine your ads are shown as well as the cost of the ads. Click-through rate is the ratio of your ads that are clicked in relation to the number of times they are shown (impressions). A higher click-through rate results in higher rankings and a lower cost per ad. Ad text and content must be modified on an ongoing basis in order to achieve the optimal click-through rate, and ultimately the lowest cost per click.

When beginning a PPC ad campaign, we begin with thorough research. We start by making sure we have a firm understanding of your company’s services and/or products. We also research your competitors to determine any campaigns they are doing. Our research concludes with a list of possible keywords and keyword phrases to use for your campaign. After a pre-launch consult to make sure you approve the direction, we set up the campaign with optimized content and keyword focus. Once the campaign launches, we review the results regularly and make modifications to the ad content to ensure the lowest possible PPC costs.