Brochures are important pieces of marketing collateral because they allow your customers to quickly obtain more details about your company, products, or services. Brochures are excellent leave behind pieces after meeting with potential clients or to use with mail-outs when introducing your company.
Proper design is critical for your brochures. If you clutter the layout with too much text, the layout becomes ineffective. If you don’t relay enough information, the brochures may not convey a clear understanding of what your company does. If you divulge too much information, your potential clients may not feel the need to contact you to get a deeper understanding of how you can help them.