Search Engine Marketing (SEM) is different than Search Engine Optimization (SEO) in a big way. While SEO is a long term strategy for which you won’t see a major benefit for months, results from SEM can be seen within a few days.
SEM is simply Pay-Per-Click (PPC) management with Google Adwords and Bing Ads. This is bidding on keywords to rank at the top (and side) of search pages. Each time your ad is clicked, your account is charged a fee based on several factors. Those factors include the amount you bid for the search keyword or phrase, the click through rate (CTR), and the relevancy of the ad and landing page.
This strategy can get costly in a hurry if you don’t manage it consistently. We help make sure each search phrase is optimized for the lowest possible bid and the highest conversion rate. If a keyword phrase is not generating sales or phone calls, we revise or discontinue it. If a particular keywords is generating conversions, we increase it.
Having a professional manage your PPC marketing does cost money for the time, however, your budget will decrease if managed properly.
We manage thousands of dollars per month in PPC marketing to ensure the lowest possible ad spend with the highest return. Are you ready to grow your business?
Note: We also recommend SEO services at the same time. As time goes on and your organic rankings increase with SEO, your SEM spend can gradually decrease. Ultimately, the goal is to rank higher naturally, which produces a much higher conversion rate.