Social media is a mandatory part of doing business these days. Besides your company website, potential clients also research your social media pages. What you post and how often you post on your Facebook, Twitter, LinkedIn, and Instagram pages can have a big effect on whether or not that person does business with your company.
Social media management takes time…a lot of it. It requires creativity. Discipline is a must.
Social media management is not about selfies and sales pitches. It is about showing the true identity of your company. It is about developing trust with your clients and potential clients. It is about relationships and communication.