Direct mail is a fantastic way to reach prospective clients in a non-invasive way. There are multiple strategies with direct mail including mass mailing, “lumpy” mail, and strategic targeting.
Direct Mail
Mass Mailing
Mass mailing is a great way to introduce a new business, new product, or new service to the community. We specifically recommend mass mailing for restaurants, retail, service-based businesses, and event marketing. Thanks to the United States Postal Services (USPS) and Every Door Direct Mail (EDDM), we can target specific postal routes to deliver an oversized postcard to every residence and business on that route. The EDDM postage is much less than standard first-class letter postage.
This cost-effective method of mass mailing makes it very affordable to advertise to a large audience. With the oversized postcard, your mail will be the largest piece in the recipients’ mailboxes, making sure you stand out! Our creative design team will help create the perfect postcard design so you captive the attention of recipients.
Strategic Targeting
One highly effective way of gaining new appointments and clients is to be strategic in who you target with mailers. If you mass advertise, the amount you can spend on each target is lower than if you narrowed down your list to those “ideal” clients. By using a targeted mailing strategy, you can spend more per prospect and still keep your budget low. Our team will work with you to narrow your list and develop the perfect mailer to communicate with your target audience.
Lumpy Mail
The concept of lumpy mail plays on the natural curiosity of the recipients. Lumpy mail means that there is something bulky inside an envelope. As the lumpy envelope is pulled from the mailbox, excitement immediately ensues. Inside the package is a useful and branded promotional product boasting your company logo. Along with the promotional product, we include a strategically developed flyer or brochure communicating your message. Lumpy mail can be extremely effective if properly planned. Our team will help you craft your brochure or flyer, choose the right promotional product, and create your recipient list.
