SEO Services

Search engine optimization (SEO) refers to following acceptable practices to help your website rank higher in the search engines, particularly Google.

Don’t fall for the unrealistic promises of guaranteed rankings because no SEO company can legitimately claim that. Why? Because we have absolutely no control over how and when Google ranks sites. However, seasoned SEO practitioners do know a set of accepted guidelines. Google frequently announces new requirements and “suggestions.” They have made it abundantly clear that high quality conetent is a key to ranking higher.

By following a set of known factors, we can dramatically increase your chances of ranking higher than your competitors. We can analyze your competitors to see what they are doing right and where they are failing. We use this data to give your company a HUGE online advantage. Our services come from 17 years of experience of managing our own e-commerce website and management of client websites.

Don’t get suckered by the many companies who claim to be SEO experts. If they claim to be an expert at SEO, ask them why their site isn’t ranking higher in the organic rankings. If they are offering SEO services, their site should be first page on Google for a multitude of searches.

Ranking high requires the proper keyword research, including research in your competitors. The research is one of the most important steps in determining the best SEO strategy for your website. The other extremely important piece of the puzzle is determining your company goals. We want to help your site rank high for searches of products and services that are profitable for your business. High quality website visitors is much better than a high quantity of non-qualified visitors.

Since our company was founded in 1999 as an e-commerce company, our very livelihood is based solely on search engine optimization. Our own e-commerce website, perfectimprints.com, generates over $1 million in online sales annually. We use the same SEO techniques we use on our website to help your website rank high on Google.

OUR SEO STRATEGIES

Content Creation

After ensuring a search engine friendly website design, the content on your website is the most important aspect of ranking high on Google. Your content must be unique, useful, and relevant to your business. New, high quality content should be added as often as possible in order to not only rank high, but keep your high rankings. We can help you create new content that will be beneficial to your customers and great for your SEO.

Keyword Research & Competitor Analysis

Keyword research and competitor analysis is the first step to launching an SEO campaign. In this vital step, we find the best keywords to target to attract qualified shoppers to your website. Whether you are selling products/services online or wanting to generate phone calls, we help choose the keywords that are actually being searched for your type of business.

On-Page Optimization

For each page of your website, the content, keywords, page title, and the images must be optimized for the best chance of ranking high on Google and Bing. Another major factor that helps your site rank higher is increasing the click-through rate (CTR) when your site shows in the search engine. CTR is the percent of clicks on your listing compared to the number of times it shows up in a search. We can help increase the CTR with an enticing page descriptions.

Link Building

The number of high quality links pointing to your website is an important factor in your search engine rankings. It’s not about the quantity, but the quality. High quality links are considered links from related sites which are also high ranking. With proper content creation, linking from other sites is a natural side effect, but we help it along when possible.

Social Media Management

Proper management of your social media can be a factor in your website ranking. Not only should all of your social media pages link to your website, but they should be updated regularly. We can assist with management of your social or completely management it depending on your preferences.

White Hat Strategies Only

Too many SEO companies use Black Hat SEO strategies, which means they are trying to trick Google into ranking a website higher than it should be ranked. We only use White Hat techniques that are approved by Google. We closely follow guidelines published by Google to give your website an online advantage to your competitors.

SEO will only get harder! - Matt Cutts, Google

SEO is getting harder. Whether you are looking to improve your local search engine rankings or if you want to rank high with keywords on a national level, we can help you. Contact us for a consultation. We don’t take on all clients for SEO; we only accept clients we feel we can improve SEO efforts.